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Share impact stories because people want to hear about people – not programs or statistics

Q: Why do you need success stories in your fundraising appeals? A: Because stories work better than statistics. Success stories skip the boring pie charts and cut right to your nonprofit’s real world results — a starving child with a bowl of rice, a woman with an easier way to draw water, a man with […]

3 Marketing FAILS that can sink your nonprofit

1. Fail to pay attention Pay attention to how technology changes the way people communicate. Not to say that the “next big thing” is the right thing for your nonprofit, but If there is no adjustment to your creative content and how its delivered, you could miss opportunities and your organization can seem out of […]

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